Startup Guide Reykjavik launched on December 6th

The independent, Berlin-based publishing company Startup Guide is releasing its first guide in Reykjavik. Filled with inspiration, how-to’s, case studies and tips for starting up, the book highlights how to start up a business​ ​in​ ​the​ ​thriving​ ​startup​ ​scene​ ​of​ ​Reykjavik​ ​with​ ​stories​ ​from​ ​local​ ​entrepreneurs.

“Central to Reykjavík’s strategy is a focus on quality of life for our citizens, and embracing a welcoming, personal and warm atmosphere for newcomers, immigrants and our guests,” says Mayor of Reykjavik, Dagur B. Eggertsson. “We want to provide world-class education, an interesting and vibrant cultural scene and a safe city. In short, a place to make things happen, and a place to be. Startup Guide Reykjavik is an excellent overview of the Reykjavik’s startup scene, and we welcome you to use it to explore what our beautiful city has to offer.”

Startup Guide, a creative content and self-publishing company, was founded in 2014 by Sissel Hansen. The company wants to inspire and empower entrepreneurs through creating in-depth guides of startup ecosystems around the world. Other cities they’ve covered include Berlin, Lisbon, London and Tel Aviv.

Small but buzzing Reykjavik has seen a massive increase in the amount of tourists visiting the city in recent years. Its compact but very well-connected startup network enables the startup community to flourish, and this has been captured in the Startup Guide Reykjavik book.

“After being hit by the financial crisis, Reykjavik has mainly regained its current economic power via tourism. The huge number of visitors, a growing housing market and decreasing unemployment are all good signs of a fast-developing country,”Sissel Hansen, CEO and founder of Startup Guide, writes in the introduction. “Reykjavik is often the stopover between Europe and the Americas, and I believe this could become a strong business connection point too.”

She adds: “It’s wonderful to see a small community working so closely together to develop a myriad of new initiatives and projects that reach outside their own country.”

Startup Guide Reykjavik features up-and-coming startups such as Jurt Hydroponics, Aldin Dynamics and Genki Instruments, interviews with local influential people and an overview of the city’s coworking spaces and programs.

The project is sponsored by Reykjavik​ ​City​,​ ​Promote​ ​Iceland​,​ ​NSA​ ​Ventures​ ​and​ ​Arion​ ​Bank​.

The book will be released at the Startup Guide Reykjavik launch event on December 6th, 2017 ​at 4pm ​which ​is open to the public and will take place at Bryggjan Brugghús ​with support from the NSA Ventures​. ​The event is co-hosted by ​the local community partner Icelandic Startups, Northstack and Women Tech Iceland.

The event registration page can be found on Eventbrite.

The book can be pre-ordered at